Stop Losing 40% of Your Conversions
Server-side tracking and multi-touch attribution that bypasses iOS restrictions and ad blockers.
Your Marketing Attribution Is Broken—And It's Costing You Thousands
The Invisible Problem
40-50% of Your Sales Go Untracked
iOS 14+ privacy restrictions, ad blockers, and payment gateway redirects (Shop Pay, PayPal, Afterpay) block tracking pixels—leaving you blind to which campaigns actually convert.
Last-click ignores 3-7 touchpoints that influenced purchase
The Attribution Lie
Last-Click Attribution Lies to You
Shopify's basic last-click model gives all credit to the final touchpoint, ignoring the 3-7 interactions that actually influenced the purchase. You're over-investing in bottom-funnel campaigns.
The Data Chaos
Server Logs Don't Match Ad Dashboards
Google Ads reports 100 conversions. Facebook reports 80. Shopify shows 150 orders. Which number is real? Without unified tracking, you're making budget decisions on guesswork.
Result: You're wasting 0-40% of your ad budget
On campaigns you think work—but don't actually drive conversions.
AskOrigin fixes this
95% tracking accuracy guaranteed
The Complete Attribution Solution for Shopify Merchants
AskOrigin combines first-party tracking, server-side conversion APIs, and advanced multi-touch attribution to give you accurate, actionable data on every dollar you spend.
Bypass 95% of Ad Blockers
yourstore.comtrack.yourstore.comSet up a custom subdomain (track.yourstore.com) that routes through AskOrigin. Tracking appears as first-party requests, bypassing ad blockers and iOS restrictions.
See Every Angle of Campaign Performance
Compare campaigns across Last Touch, First Touch, Linear, Time Decay, U-Shaped, and Machine Learning-Based attribution models.
Never Lose Shop Pay Conversions Again
When customers checkout with Shop Pay, PayPal, or Afterpay, they leave your site. AskOrigin's cart backup preserves attribution even after redirects.
Send Server-Side Events to Meta
Browser pixels miss 30-40% of iOS users. AskOrigin sends purchase events directly to Meta's servers with enriched customer data.
See Every Touchpoint to Purchase
Track every page view, product view, add-to-cart, and campaign interaction. View the complete path customers take before they buy.
Automatic ROI Calculation
Import daily campaign costs from Google Ads automatically. AskOrigin calculates true cost-per-acquisition across all models.
Get Accurate Attribution in 3 Simple Steps
Connect Your Shopify Store
Install the AskOrigin app from the Shopify App Store. We automatically integrate with your store's webhooks and inject tracking pixels—no developer required.
yourstore.comanalytics.yourstore.comSet Up First-Party Tracking
Point a subdomain (analytics.yourstore.com) to AskOrigin using Cloudflare Workers or Netlify. This step is optional but recommended for maximum ad blocker bypass.
Not technical? Our team can configure your DNS for free during onboarding.
Start Tracking & Optimizing
As soon as you're live, AskOrigin begins tracking customer journeys and attributing sales. View real-time campaign performance, explore customer journeys, and optimize your ad spend with confidence.
Full Historical Data Import
We backfill up to 90 days of Shopify order history so you can see attribution for past campaigns instantly.
Everything You Need to Master Marketing Attribution
Explore the complete feature set that makes AskOrigin the most powerful attribution platform for Shopify merchants.
Choose the Attribution Model That Fits Your Business
Not all businesses have the same customer journey. E-commerce brands with long consideration periods need different attribution logic than impulse-buy stores.
AskOrigin provides 6 industry-standard attribution models: Last Touch, First Touch, Linear, Time Decay, Position-Based (U-Shaped), and Machine Learning-Based.
Switch between models instantly to see how different attribution logic changes your campaign ROI calculations.
- Last Touch – 100% credit to the final campaign
- First Touch – 100% credit to the first campaign
- Linear – Equal credit across all touchpoints
- Position-Based – 40% first + 40% last + 20% middle
- ML-Based – AI weights channels by historical data
See the Complete Story Behind Every Sale
Stop guessing why customers convert. AskOrigin tracks every interaction from first visit to purchase—and beyond.
Click any order in your dashboard to open the customer journey modal and explore the full path to purchase. See complete chronological timelines, campaign details, products viewed, time gaps between interactions, and more.
- Complete timeline of every touchpoint
- Campaign details (source, medium, ad creative)
- Products viewed during each session
- Time gaps between interactions
- Device and browser information
Enterprise-Grade Tracking That Bypasses Ad Blockers
Third-party tracking pixels are dying. Ad blockers, browser privacy features, and iOS restrictions block 30-50% of traditional analytics pixels.
Instead of requests going to askorigin.com (third-party), they go to analytics.yourstore.com (first-party). To browsers and ad blockers, this looks like your own website communicating with itself.
Choose between Cloudflare Worker Proxy or Netlify Load Balancer deployment options. We handle all configuration.
- 95%+ ad blocker bypass rate
- Zero-latency routing through Cloudflare
- Full GDPR and CCPA compliance
- SSL/TLS encryption end-to-end
yourstore.comaskorigin.comBLOCKEDyourstore.comanalytics.yourstore.comSolve the Shop Pay Attribution Black Hole
When customers use Shop Pay, PayPal, or other external processors, they leave your store during checkout. Traditional tracking breaks completely.
Shopify Analytics typically marks these orders as 'Direct' or 'Unknown Source'—even if the customer came from a paid ad 5 minutes earlier.
AskOrigin's Cart Backup System creates a backup of attribution data before checkout, then matches the session back after purchase.
- Shop Pay, PayPal, Afterpay, Klarna support
- Apple Pay & Google Pay recovery
- +20-40% more attributed conversions
Send Server-Side Events to Meta—Improve Ad Performance by 25-40%
Facebook's browser pixel misses 30-50% of iOS users due to Apple's ATT framework. When Meta only sees half your conversions, it can't optimize effectively.
AskOrigin sends purchase events directly from your server to Meta's Conversions API, bypassing browser restrictions entirely. All PII is hashed using SHA-256 before transmission.
Setup takes 5 minutes: connect your Meta Business account, select your pixel, and enable CAPI.
- Event Match Quality 8.0-9.5/10 (vs 5.0-7.0 pixel-only)
- 15-30% reduction in cost-per-acquisition
- Longer attribution windows (7-day click, 1-day view)
Real-Time Campaign Analytics—All Your Marketing Channels in One Place
Stop switching between Google Ads, Facebook Ads Manager, Shopify Analytics, and spreadsheets.
AskOrigin gives you a unified view of every marketing campaign's performance with real-time event tracking, instant attribution model switching, and drill-down capability to individual orders.
Search and filter by date range, traffic source, or UTM parameters. Export campaign data as CSV for deeper analysis.
- Revenue, conversions, CPA, ROAS per campaign
- 6 attribution models available instantly
- Click campaign → see orders → view journeys
- Order attribution updates within 60 seconds
Understand Which Marketing Channels Drive the Most Revenue
Not all traffic sources are created equal. See which acquisition channels deserve more budget—and which are underperforming.
Break down performance by Paid Social, Paid Search, Organic, Email, Direct, Referral, and Social Organic. See multi-touch insights showing how channels work together.
Discover channels that are great for awareness (first-touch) vs conversion (last-touch) to optimize your full-funnel strategy.
- Revenue, orders, AOV, conversion rate per channel
- Discovery vs Conversion channel insights
- Assist channel identification
- Full-funnel attribution analysis
Automatic ROI Calculation—No More Manual Spreadsheets
Calculating true marketing ROI requires matching revenue data with cost data. AskOrigin automates this completely.
One-click OAuth integration with your Google Ads account. We pull campaign-level costs automatically every 24 hours and match to attributed revenue.
See cost per conversion, ROAS, and profit margins in real-time—with multi-model ROI showing how attribution logic affects your numbers.
- Daily automatic cost import
- CPA, ROAS, and profit at campaign level
- Multi-model ROI comparison
- Facebook & TikTok coming soon
Built for Shopify Brands Who Take Marketing Seriously
Whether you're scaling DTC campaigns, managing agency clients, or recovering lost attribution\u2014AskOrigin delivers the accuracy you need.
High-Spend DTC Brands
Spending $10k-$500k+/Month on Paid Ads
You're running campaigns across Google, Facebook, Instagram, TikTok, and Microsoft Ads. Shopify Analytics shows one story, Google Ads shows another, and Facebook reports completely different numbers.
- Unified view of all campaign performance
- Accurate cross-channel attribution
- Confidently scale winning campaigns
- Cut underperforming ad spend with data-backed decisions
improvement in ROAS within 60 days by reallocating budget to truly effective campaigns.
Agencies Managing Multiple Shopify Clients
Need Client-Ready Attribution Reporting
Your clients demand ROI transparency, but piecing together Shopify data, ad platform data, and attribution models takes hours per client.
- Multi-tenant architecture (manage all clients in one platform)
- White-label reporting capabilities
- Consistent attribution methodology across all clients
- Automated daily reports (no more manual data pulls)
saved per client weekly on reporting. Retain clients longer with transparent, accurate attribution data.
Brands Using Shop Pay or External Payment Gateways
Losing 30-50% of Attribution to 'Direct' Traffic
Half your customers checkout with Shop Pay, PayPal, or Afterpay. Shopify marks these orders as 'Direct' or 'Unknown Source' even though they came from paid ads.
- Cart backup system preserves attribution through payment gateway redirects
- Correctly attribute sales to the original campaign
- Recover 20-40% more tracked conversions
- Works with Shop Pay, PayPal, Afterpay, Klarna, and more
'Direct' traffic attribution dropped after implementation—revealing true campaign performance for a Shopify Plus brand with 60% Shop Pay usage.
Brands with Long Customer Journeys
Multiple Touchpoints Before Purchase
Your customers don't buy on first visit. They discover your brand on Instagram, research on Google, read reviews, return via email, and finally purchase days later.
- Multi-touch attribution shows the complete journey
- Understand which channels drive awareness vs conversion
- Optimize budget across the entire funnel (not just bottom-funnel)
- See typical time-to-purchase to optimize retargeting windows
conversion increase after discovering YouTube ads generate 65% of purchaser touchpoints despite low last-click attribution.
Not sure if AskOrigin is right for your store?
Why Shopify Merchants Choose AskOrigin
Complete attribution where others fall short.
| Feature | Best ChoiceAskOrigin | Shopify Analytics | Google Analytics 4 |
|---|---|---|---|
| Multi-touch attribution models | 6 models including ML-based | Last-click only | Data-driven only (black box) |
| First-party tracking (ad blocker bypass) | 95%+ tracking rate | No | No |
| Shop Pay attribution recovery | Full recovery | Lost to "Direct" | Lost to "Direct" |
| Meta Conversions API (CAPI) | Built-in server-side tracking | No | No |
| Google Ads cost integration | Automatic daily import | Manual only | Requires linking |
| Customer journey visualization | Clear timeline per order | Basic order view | Complex, hard to read |
| Native Shopify integration | Webhook + pixel integration | Built-in | Requires GTM setup |
| Real-time data | 60-second order attribution | 24-48hr delay | 24-48hr delay |
| Attribution across payment gateways | Preserved via cart backup | Breaks on redirect | Breaks on redirect |
| Total Score | 9/9 | 1/9 | 0/9 |
Detailed Comparison
vs Shopify Analytics
Shopify's built-in reporting uses last-click attribution and struggles with payment gateway redirects. 40-50% of orders are marked "Direct" or "Unknown Source"—especially if you offer Shop Pay.
Multi-touch attribution, first-party tracking, and payment gateway recovery that Shopify cannot provide natively.
vs Google Analytics 4
GA4 is powerful but generic. It's built for all websites, not Shopify specifically. Setup requires Google Tag Manager expertise, data is delayed 24-48 hours, and it still loses attribution through Shop Pay.
Shopify-native integration (no GTM required), real-time attribution, and accurate Shop Pay tracking that GA4 misses.
vs Competitor Attribution Tools
Tools like Triple Whale, Hyros, and Wicked Reports offer similar attribution capabilities but at 2-4x the price ($299-$2000/month) and with more complex setups.
Comparable features at a fraction of the cost, with faster implementation and Shopify-specific optimizations.
Trusted by Shopify Brands Who Demand Accurate Data
"We recovered $47k in previously unattributed revenue in the first 30 days."
"Shop Pay was our default checkout, and Shopify Analytics marked 52% of our orders as 'Direct.' After installing AskOrigin, we discovered that 38% of those 'Direct' orders actually came from our Facebook and Google campaigns. We immediately reallocated budget to our best-performing ads and saw ROAS jump from 2.8x to 4.1x within 60 days."
"First-party tracking recovered 41% more conversions than Google Analytics."
"We were making decisions based on GA4 data that was missing nearly half our iOS users. AskOrigin's first-party tracking revealed that our TikTok campaigns were actually our best top-of-funnel channel—we were about to cut the budget. Now we're scaling TikTok aggressively and have decreased our overall CPA by 28%."
"The customer journey visualization changed how we think about attribution."
"Before AskOrigin, we only looked at last-click data. Now we see that 67% of our customers interact with 3-5 touchpoints before buying. We shifted from pure conversion campaigns to a balanced funnel strategy—awareness on Facebook, consideration via Google, conversion via email retargeting. Revenue is up 34% year-over-year."
"Meta CAPI integration improved our Facebook ad performance by 22%."
"Our Event Match Quality score went from 6.2 to 9.1 within a week of enabling CAPI through AskOrigin. Facebook's algorithm finally had accurate conversion data to optimize against. Our CPA dropped from $43 to $33, and our scale ceiling doubled. This paid for itself in week one."
Transparent Pricing— No Hidden Fees
Plans designed to scale with your business. All plans include full access to 6 attribution models, first-party tracking setup, Meta CAPI, Google Ads integration, and customer journey visualization.
Starter
Ideal for stores doing $0-$50k/month revenue
Save $240/year with annual billing
Growth
Ideal for stores doing $50k-$250k/month revenue
Save $600/year with annual billing
Everything in Starter, plus:
Scale
Ideal for stores doing $250k+/month revenue
Save $1200/year with annual billing
Everything in Growth, plus:
Enterprise
Custom PricingIdeal for agencies, multi-brand businesses, and stores with 15k+ orders/month.
Frequently Asked Questions
Any order placed through your Shopify store that AskOrigin attributes. Orders, refunds, and cancellations all count toward your plan limit.
We'll email you when you hit 80% of your limit. If you exceed it, we'll auto-upgrade you to the next tier (prorated). No data loss or service interruption.
Yes! All paid plans include a 14-day free trial. No credit card required to start.
Absolutely. Cancel anytime from your account dashboard. No long-term contracts (except Enterprise).
Yes. Pay annually and save 20% (2 months free).
Yes. All plans include Shopify app installation and tracking pixel setup. Growth and Scale plans include assisted first-party domain setup. Enterprise plans include full white-glove onboarding.
Stop Guessing. Start Growing.
You're spending thousands on ads every month. Don't you deserve to know which campaigns actually work?
AskOrigin gives you the accurate, actionable attribution data you need to confidently scale your Shopify store—without wasting budget on underperforming campaigns.
Trusted by 0+ Shopify brands worldwide
Common Questions About AskOrigin
Everything you need to know about attribution tracking
General Questions
4 questions
Marketing attribution is the process of identifying which marketing campaigns and channels contributed to a sale. Instead of giving all credit to the last click (like Shopify does by default), attribution models distribute credit across all touchpoints in the customer journey.
Ad blockers and browser privacy features (Safari ITP, Firefox ETP) block third-party tracking pixels. First-party tracking appears as your own domain communicating with itself, bypassing these restrictions and recovering 30-50% more conversion data.
Shopify Analytics uses basic last-click attribution and loses tracking through payment gateway redirects (Shop Pay, PayPal). AskOrigin provides 6 attribution models, first-party tracking that bypasses ad blockers, and payment gateway recovery—giving you 30-50% more accurate data.
No. The Shopify app installs in 2 minutes with one click. First-party tracking setup (optional) requires adding a DNS record, which we'll guide you through step-by-step. Our team can also handle DNS setup for you on Growth and Scale plans.
Still have questions?
Contact our team